Customers
The businesses this platform is built around.
Vendra does not have named customers to show yet, so the scenarios below are illustrative — composites of the businesses the product is designed for, not case studies of real companies.
Industrial distribution
Illustrative scenarioOne catalog for a large, multi-supplier parts range
Industrial parts & equipment distributor
A distributor carrying parts and equipment from a dozen suppliers, selling to trade accounts and the public, with pricing that had to differ by customer.
- Supplier feeds unified
- Target: 10+ into one catalog
- Quote turnaround
- Target: same business day
- Manual price updates
- Target: eliminated
The challenge
Products lived across supplier spreadsheets and an ageing storefront that could not hold customer-specific pricing. Trade accounts phoned or emailed for quotes, and staff re-typed the same line items into a separate quoting tool before anything reached an invoice.
What they set up
A single catalog import pipeline with mapping previews for each supplier feed, customer groups for trade pricing, and the quote portal wired to the same catalog so a quote becomes an order and an invoice without rekeying.
- Supplier CSV/feed import with a mapping preview before anything is written
- Customer groups and quantity-break pricing by trade tier
- Quote portal fed from the same catalog and stock levels
- Scheduled price and stock refresh from suppliers
Target outcome
A quote is built from the live catalog in minutes instead of a separate spreadsheet, and accepted quotes flow straight into fulfilment. The target is one place to update a price and have it apply everywhere it is shown — storefront, quote and invoice.
Electrical trade
Illustrative scenarioA trade counter and an online store on the same stock
Electrical wholesaler with a trade counter
A wholesaler selling over the counter to electricians and online to the public, needing one stock number that both channels could trust.
- Quote turnaround
- Target: same day, not same week
- Rekeying between systems
- Target: none
- Quotes signed online
- Target: most, without a printed PDF
The challenge
The trade counter quoted from memory and a price list PDF, while the storefront ran on a different stock count. A quote accepted at the counter and one accepted online could both promise the same last unit.
What they set up
One product catalog behind both the storefront and the quote portal, account terms for approved trade customers, and e-signature so a quote can be accepted and paid from a link instead of a phone call.
- Trade accounts with account terms and credit limits
- Quote portal with e-signature before an invoice is raised
- Bank transfer, card and account terms on every invoice
- One stock count shared by the counter and the storefront
Target outcome
A quote texted or emailed to a site electrician who can accept and pay from their phone before the counter closes. The target is a quote turned around the same day, with the stock promise the counter makes and the one the store makes never contradicting each other.
Medical & healthcare supply
Illustrative scenarioReorder accounts for clinics that order the same list every month
Medical consumables supplier
A supplier of consumables to clinics and practices, where most revenue is repeat orders from a known set of accounts rather than new customers browsing a catalog.
- Reorder time per clinic
- Target: under two minutes
- Order approval routing
- Target: automatic, by spend limit
- Account self-service adoption
- Target: majority of active accounts
The challenge
Clinics reordered the same twenty or so consumable lines every month, usually by email to an account manager who rebuilt the order by hand each time. Larger practices needed a purchase to be approved by someone above the person placing it.
What they set up
Company accounts with saved order history so a clinic can reorder its usual list in a few clicks, buyer roles with spending limits so a large order routes for approval automatically, and contract price books per account.
- Company accounts with multiple buyers and roles
- Purchase approvals above a configurable spending limit
- Contract price books per clinic
- Order history and quick reorder from the customer portal
Target outcome
A practice manager reorders the monthly consumables list without emailing anyone, and a purchase above the clinic's limit waits for the right person to approve it instead of arriving as a surprise invoice. The target is fewer inbound reorder emails and faster turnaround on the ones that remain.
Outdoor & sporting goods
Illustrative scenarioAdding a wholesale channel without a second storefront
Outdoor retailer opening a wholesale channel
A DTC outdoor retailer that wanted to start selling wholesale to independent stores without standing up a separate B2B platform or duplicating the catalog.
- Extra storefronts needed
- Target: zero — one catalog, two channels
- Time to first wholesale order
- Target: weeks, not a re-platform
- Wholesale price visibility to retail shoppers
- Target: none
The challenge
The retail storefront was working well, but opening a wholesale channel looked like it meant a second platform, a second catalog to keep in sync, and a real risk of wholesale pricing leaking onto the public site.
What they set up
The same catalog served both channels: retail shoppers saw the existing storefront, and approved wholesale accounts logged in to see their own price book and a simple line-item order form — no second system, no duplicate products.
- One catalog, customer-group pricing hidden from the public storefront
- Wholesale account applications with admin approval
- Minimum order quantities and case-pack pricing for wholesale
- The same order pipeline and reporting for both channels
Target outcome
Independent stores apply for an account, get approved, and place orders against wholesale pricing that a retail shopper never sees. The target is a wholesale channel added in weeks on the infrastructure that already existed, not a second platform to run.
Have a story to share?
If you are running Vendra and would let us write up how, we would rather tell your real story than another illustrative one.